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Bio Etc.

Nermin (ner.meen) is a brand alchemist—a designer, creative director, and whole-hearted champion for form, function and care.

Born in Syria, raised in Saudi, and bilingual in English and Arabic, she translates thoughtful strategies into holistic, gorgeously realized design systems… and she can do it in two languages. She’s reinvigorated hyper-local to global brands and led boundary-breaking campaigns for Karam Foundation, Planned Parenthood, Type Directors Club, Onward and StockX. Her work has been recognized by the STA 100, Typewolf, Brand New, Communication Arts, and Fast Company Innovation by Design. She holds a BSc in Visual Communications from the American University of Sharjah (UAE), and an MFA in Interdisciplinary Arts, Media and Design from OCAD University.

Nermin is one of two Co-founders of Field of Practice, a woman-owned creative studio that designs for change. When she’s not crafting bold brands in the field, you can find her co-chairing at Typeforce, an annual initiative to celebrate and sustain Chicago’s type + design community, or designing at the Watermelon Tee, an apparel line and wage of care for displaced families across Palestine.

Capabilities + Services